As professional fundraisers, we know the grind. December is a whirlwind of campaigns, late nights, and the collective determination to...

Discover effective solutions to maintain fundraising momentum during the Canada Post strike. Learn how Keys Marketing Group can help.

Looking to boost your non-profit's success? Explore our top 5 fundraising tips and strategies for effective donor engagement and retention.

At Keys, we’re always on the lookout for the innovations and strategies that are reshaping the fundraising landscape in Canada.

Discover how to build trust in telefundraising and overcome security concerns to ensure successful campaigns.

Discover the exciting advancements shaping the future of telefundraising. From engaging video strategies to AI-powered call scripting.

In the fast-paced realm of tele-fundraising, the integration of advanced speech analytics technology can be a game-changer.

Decision-making during periods of stress or trauma is profoundly influenced by biological and psychological responses.

With donors being bombarded with messages left and right, capturing their attention requires a strategic and multi-faceted approach.

At Keys Marketing Group, we know that transparency isn't just important—it's essential.

A successful stewardship call should aim to achieve several objectives, including expressing gratitude, reinforcing the impact of the...

In the wake of the post-pandemic financial worry, as organizations navigate through a landscape of economic uncertainty and, according to...

Stewardship calls can be highly beneficial for various donor segments, but their effectiveness often depends on the specific...

At Keys Marketing Group, we are committed to fostering meaningful connections with our donors and creating a positive impact in our...

As a nonprofit organization, your donors are the lifeblood of your mission. Without their support, your organization would not be able to...

In a world dominated by digital communication, the power of a personal conversation cannot be overlooked. At Keys Marketing Group, we...

Are you thinking about donating to a charity in Canada, but aren't sure if you want to make a monthly commitment? Here are five reasons...