Stay Ahead of the Curve: Latest Trends in Telefundraising
At Keys, we’re always on the lookout for the innovations and strategies that are reshaping the fundraising landscape in Canada.
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Aug 263 min read
Building Trust and Overcoming Security Concerns: A Guide to Successful Telefundraising
Discover how to build trust in telefundraising and overcome security concerns to ensure successful campaigns.
Aug 207 min read
The Future of Telefundraising: Trends and Innovations to Watch
Discover the exciting advancements shaping the future of telefundraising. From engaging video strategies to AI-powered call scripting.
Jun 202 min read
Unlocking Fundraising Success: The Power of Speech Analytics in Telefundraising
In the fast-paced realm of tele-fundraising, the integration of advanced speech analytics technology can be a game-changer.
Jun 108 min read
From Crisis to Connection: Behavioral Science Approaches to Post-Pandemic Fundraising
Decision-making during periods of stress or trauma is profoundly influenced by biological and psychological responses.
May 162 min read
The Power of Multi-Channel Fundraising: Connecting with Donors Everywhere
With donors being bombarded with messages left and right, capturing their attention requires a strategic and multi-faceted approach.
Apr 12 min read
The Importance of Transparency in Fundraising
At Keys Marketing Group, we know that transparency isn't just important—it's essential.
Dec 28, 20232 min read
What makes a Successful Stewardship Call?
A successful stewardship call should aim to achieve several objectives, including expressing gratitude, reinforcing the impact of the...
Dec 14, 20232 min read
Navigating the Post-Pandemic Landscape: The Crucial Role of Stewardship Calls in Donor Retention
In the wake of the post-pandemic financial worry, as organizations navigate through a landscape of economic uncertainty and, according to...
Dec 1, 20232 min read
What Segmentation should you consider for Stewardship Calls and Why?
Stewardship calls can be highly beneficial for various donor segments, but their effectiveness often depends on the specific...
Nov 16, 20232 min read
Nurturing Trust and Engagement: Overcoming Donor Hesitations in Monthly Giving
At Keys Marketing Group, we are committed to fostering meaningful connections with our donors and creating a positive impact in our...
Oct 19, 20233 min read
Donor Journey: from Prospect to Legacy Donor
As a nonprofit organization, your donors are the lifeblood of your mission. Without their support, your organization would not be able to...
Aug 17, 20232 min read
Tele-Fundraising: A Time-Tested Method that Still Works in the Digital Age
In a world dominated by digital communication, the power of a personal conversation cannot be overlooked. At Keys Marketing Group, we...
Jan 7, 20232 min read
Why donate monthly? The top 5 reasons Donate Monthly to a charity in Canada.
Are you thinking about donating to a charity in Canada, but aren't sure if you want to make a monthly commitment? Here are five reasons...
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