Stewardship

Sep 303 min read

Standing with Wet’suwet’en: A Fight for Sovereignty, Land, and Justice

National Truth and Reconciliation Day. Standing with the Wet’suwet’en: A fight for land, sovereignty, and justice continues.

Aug 263 min read

Building Trust and Overcoming Security Concerns: A Guide to Successful Telefundraising

Discover how to build trust in telefundraising and overcome security concerns to ensure successful campaigns.

Aug 207 min read

The Future of Telefundraising: Trends and Innovations to Watch

Discover the exciting advancements shaping the future of telefundraising. From engaging video strategies to AI-powered call scripting.

Apr 12 min read

The Importance of Transparency in Fundraising

At Keys Marketing Group, we know that transparency isn't just important—it's essential.

Dec 28, 20232 min read

What makes a Successful Stewardship Call?

A successful stewardship call should aim to achieve several objectives, including expressing gratitude, reinforcing the impact of the...

Dec 14, 20232 min read

Navigating the Post-Pandemic Landscape: The Crucial Role of Stewardship Calls in Donor Retention

In the wake of the post-pandemic financial worry, as organizations navigate through a landscape of economic uncertainty and, according to...

Dec 1, 20232 min read

What Segmentation should you consider for Stewardship Calls and Why?

Stewardship calls can be highly beneficial for various donor segments, but their effectiveness often depends on the specific...

Nov 16, 20232 min read

Nurturing Trust and Engagement: Overcoming Donor Hesitations in Monthly Giving

At Keys Marketing Group, we are committed to fostering meaningful connections with our donors and creating a positive impact in our...

Oct 19, 20233 min read

Donor Journey: from Prospect to Legacy Donor

As a nonprofit organization, your donors are the lifeblood of your mission. Without their support, your organization would not be able to...

Aug 17, 20232 min read

Tele-Fundraising: A Time-Tested Method that Still Works in the Digital Age

In a world dominated by digital communication, the power of a personal conversation cannot be overlooked. At Keys Marketing Group, we...